Tuesday, June 9, 2009
Wednesday, June 3, 2009
Key findings in the report include:
• 47% of B2B marketers plan to increase spending on company websites and search marketing this year.
• 42% plan on increasing expenditures on podcasting or online video.
• 36% will increase their budgets for discussion forums, social networks and communities.
• 31% say they will actually decrease their budget for online display ads.
Tuesday, June 2, 2009
Tuesday, May 19, 2009
HOWS THAT FOR ROI?
Monday, May 18, 2009
networks. The study found that 60% of business executives feel that they have a right to monitor what their employees are saying through social networks, while 53% of employees disagreed.
Tuesday, May 12, 2009
Friday, April 10, 2009
By the way, it will be interesting to see how this blog changes (if at all). Geoff's firm was bought by CRT/tanaka.
Friday, April 3, 2009
Lisa Hoffmann - she had always been against using the term social media expert because it is difficult to be an expert on an industry that is moving so quickly. However, her post the other day argued that because she (and others) were unwilling to take the mantle that it had been taken over by people who were far from experts.
Mack Collier - his points are similar to Lisa's, though he does take some consultants to task for relying solely on a lengthly client list as a demonstration of expertise.
Beth Harte - she could be considered a social media expert, but doesn't want to take that title because her feeling is that once you become an expert you stop learning. (not sure I agree with her argument, but it's worth reading anyway)
Thursday, April 2, 2009
Wednesday, April 1, 2009
Monday, March 30, 2009
Friday, March 27, 2009
1. Monitor conversations
2. Create content that you'll give away
3. Fish where the fish are
4. Engage in the conversation
5. Track and analyze results
Thursday, March 26, 2009
Tuesday, March 24, 2009
When you have a moment, I’d encourage you to check out the study linked below by Michael Stelzner. Michael is the author of the book, “Writing White Papers,” and has several big name clients, including Microsoft, Dow Jones, FedEx, LinkedIn, Citrix, HP, Monster and S&P. The attached report is an analysis of 700 responses from marketers all around the country asking questions about social media uses, time commitment, benefits they have seen, tools they want to learn more about, etc…
A couple of interesting tidbits included:
Marketers are mostly new to social media: A significant 88% of marketers surveyed are using social media to market their businesses, BUT 72% have only been doing so for a few months or less.
How much time does this take? A significant 64% of marketers are using social media for 5 hours or more each week and 39% for 10 or more hours weekly. What’s most amazing about this statistic is that as people grow more accustomed to utilizing the tools on a day-to-day basis the time spent goes WAY up.
The top benefit of social media marketing: The number-one advantage is generating exposure for the business, indicated 81% of all marketers, followed by increasing traffic and building new business partnerships
Thursday, March 19, 2009
Wednesday, March 18, 2009
Monday, March 16, 2009
This paper is worth checking out when you have a free moment. Don Wright from Boston U. and Michelle Hinson from the University of Florida, building off of previous research done by them and the Institute of PR, examine the role social media is playing on the practice of public relations. Some of the more noteworthy findings include:
Findings show that traditional news media receive higher scores than blogs and social media in terms of accuracy, credibility, telling the truth and being ethical.
93%of this year's respondents spent part of their average workdays with some aspects of social media.
85% believe social media complement traditional news media
92% think blogs and social media influence coverage in traditional news media.
88% believe blogs and social media have made communications more instantaneous
Friday, March 13, 2009
Thursday, March 12, 2009
Wednesday, March 11, 2009
Friday, March 6, 2009
What I particularly like about this is that we aren't talking about a mega-cap name. Microvision is relatively small, in comparison to some of the other IR case studies we have so far (FedEx, GE)
Thursday, March 5, 2009
Tuesday, March 3, 2009
Monday, March 2, 2009
Friday, February 27, 2009
Thursday, February 26, 2009
Tuesday, February 24, 2009
91% of these technology decision-makers were Spectators. This means you can count on the fact that your buyers are reading blogs, watching user generated video, and participating in other social media. Note that 69% of them said they were using this technology for business purposes.
Monday, February 23, 2009
Friday, February 20, 2009
Thursday, February 19, 2009
"I asked the VP of Marketing, Paula Drum (a social media buyer and decision maker) of HR Block if she would hire an agency that wasn’t using the tools, and she said “no."
Tuesday, February 17, 2009
Monday, February 16, 2009
Friday, February 13, 2009
Thursday, February 12, 2009
Wednesday, February 11, 2009
Tuesday, February 10, 2009
Monday, February 9, 2009
Friday, February 6, 2009
"These are the official guidelines for social media at Intel. If you're an Intel employee or contractor creating or contributing to blogs, wikis, social networks, virtual worlds, or any other kind of social media both on and off intel.com—these guidelines are for you. We expect all who participate in social media on behalf of Intel to be trained understand and follow these guidelines, failure to do so could put your future participation at risk. These guidelines will continually evolve as new technologies and social networking tools emerge—so check back once in awhile to make sure you're up to date. "
Thursday, February 5, 2009
Wednesday, February 4, 2009
Tuesday, February 3, 2009
Friday, January 30, 2009
Thursday, January 29, 2009
Tuesday, January 27, 2009
Monday, January 26, 2009
These are some great examples of how to use social media to build/boost customer loyalty.
“Social media and Web 2.0 are great, but not pure play. If you don’t already have a community built around your brand, you may as well set your Internet marketing budget on fire, because you’re faking it.”
By the way, it's definitely worth following Jason's blog and his Twitter profile. Almost always great stuff.
Friday, January 23, 2009
One other point worth raising that doesn't seem to make sense to me.:
"Twitter as an asynchronous IM device to (a) keep up with their real-life friends (b) follow the ramblings of a celebrity tweeter like Shaquille O’Neal or Britney Spears-- people with whom they have zero expectations of reciprocity and (c) get updates from broadcast-only news feeds like the New York Times or the BBC."
Perhaps that's true for the high school or college student, but I think where the article misses the point is that the real growth in Twitter users is coming from professionals, like us, hearing about the technology and then adopting it to ultimately use for some professional purpose.
Wednesday, January 21, 2009
Tuesday, January 20, 2009
According to the survey, 93 percent of social media users believe a company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present but also interact with its consumers via social media. In fact, 56 percent of users feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.
Federal Express seems to be one of the early adopters of that philosophy. FedEx announced through their Web site that they were not participating in Super Bowl advertising in 2009. While the news isn't material, and probably didn't require a news release, it is pretty major news when one of the traditionally major advertisers pulls out.
Check out the comments below. The company was actually applauded by a few folks for being responsible corporate citizens in this difficult economic environment.
Monday, January 19, 2009
Friday, January 16, 2009
Thursday, January 15, 2009
Chris Brogan is President of New Marketing Labs, a new media marketing agency, as well as the home of the New Marketing Summit conferences and New Marketing Bootcamp educational events. He helps large and mid-sized businesses understand how to use social media tools like blogging, social networks, community platforms, and more to build business value for marketers, sales organizations, and internal collaboration in general.
His blog usually has some great content as well and today is no exception. Check out the link below. Chris opines a little about how you align social media within a business.
Wednesday, January 14, 2009
Tuesday, January 13, 2009
Based on that I'd consider her a social media expert. Her take is interesting on the role of the consultant in social media. She feels that the consultants role is largely short-term as if the social media effort is going to be successful the company needs to immerse itself in the process.
Monday, January 12, 2009
Friday, January 9, 2009
Why is social media of interest to us?
What obstacles do we see in front of us related to social media?
Do we communicate well internally?
Who is leading the charge?
What are our expectations as the social media advocates? Are those expectations the same with our peers, colleagues, and mangement?
Are we willing to spend money on this?
What happens if we stumble?
What happens if we succeed?
What will we do with what we learn?
Thursday, January 8, 2009
As he says:
"I’ve worked with some amazing interns, but interns don’t transform brands. It’s not that they don’t have the smarts. It’s not even that they lack experience. It’s that they don’t have the ear of senior members of the client team."
Wednesday, January 7, 2009
Yahoo! – the company reportedly began laying off 1,500 employees, in keeping with their pledge to cut at least 10 percent of its workforce by the end of the year. The event made news because employees Twittered about their experience.
Zappos.com – this is the other end of the spectrum. One of the first things Zappos.com chief executive Tony Hsieh did when he laid off 125 people last month was Twitter about it.
Some of the more interesting findings:
Newspapers are experimenting with user generated content. The study found that 58 percent of newspapers allowed for user generated photos, while 18 percent accepted video and 15 percent articles. Overall, 58 percent of newspapers offered some form of user generated content in 2008 compared to 24 percent in 2007.
Ten percent of newspapers had social networking tools, such as user profiles and the ability to “friend” other users, built into their sites in 2008. This compares to five percent of sites that included this feature in 2007. It is surprising that this number isn’t higher.
All of the 100 newspapers in the study provide some type of RSS feed. In 2007 all but three newspapers offered RSS feeds.
I'd highly suggest, if you aren't already, setting up a feed for Shel Israel's Global Neighbourhoods blog. I couldn't think of a single post to highlight so I am highlighting the whole thing. It really is great...ALL OF THE TIME.
Respondents were asked how often they use social media to learn about the customer care offered by the company when considering a purchase. More than 70% reported that they engage in this pre purchase behavior at least sometimes. Nineteen percent of respondents rarely use social media to learn about customer care and 9% never do.
To assess the potential influence of social media sites on user opinions as they relate to care experience, respondents were asked how often they take into consideration the quality of customer care offered when making buying decisions. Eighty-four percent said they do consider the quality of customer care at least sometimes, while 16% said they rarely or never do
From the report – “While much more research is needed on this new topic, in short, this initial study indicates that there is a growing group of highly desirable consumers: 25-55 year-olds, college-educated, earning $100,000+ — a very powerful group in terms of buying behavior. These most savvy and sought after consumers are using social media to research companies. They will not support companies with poor customer care reputations, and finally, they will talk about all of this openly with others via multiple online vehicles. This research should serve as a wake-up call to companies: listen, respond, and improve.”
Just as a side note, it probably isn't worth reading section 1 of this paper. It's some basic information about what a blog is...