Thursday, April 2, 2009

Guarding your Online Reputation

One of the misconceptions of social media (at least in my opinion) is that joining Twitter, Facebook, YouTube and the like is the only way you can participate in the process. Quite the contrary. Listening to your customers (if they are talking to each other through social networks) can be just as useful for companies, particularly from a online reputation managment perspective. Check out this example from Fortune Small Business that demonstrates just that.

1 comment:

  1. Chuck - this would be a great article to feed to Chas so he can possibly link to it from the emerging trends piece (or Scott can link to it from his blog).

    BTW, does Scott subscribe to this blog? Would be great fodder for him as he works on his new one.