Thursday, April 2, 2009
Guarding your Online Reputation
One of the misconceptions of social media (at least in my opinion) is that joining Twitter, Facebook, YouTube and the like is the only way you can participate in the process. Quite the contrary. Listening to your customers (if they are talking to each other through social networks) can be just as useful for companies, particularly from a online reputation managment perspective. Check out this example from Fortune Small Business that demonstrates just that.