Monday, March 30, 2009
Friday, March 27, 2009
1. Monitor conversations
2. Create content that you'll give away
3. Fish where the fish are
4. Engage in the conversation
5. Track and analyze results
Thursday, March 26, 2009
Tuesday, March 24, 2009
When you have a moment, I’d encourage you to check out the study linked below by Michael Stelzner. Michael is the author of the book, “Writing White Papers,” and has several big name clients, including Microsoft, Dow Jones, FedEx, LinkedIn, Citrix, HP, Monster and S&P. The attached report is an analysis of 700 responses from marketers all around the country asking questions about social media uses, time commitment, benefits they have seen, tools they want to learn more about, etc…
A couple of interesting tidbits included:
Marketers are mostly new to social media: A significant 88% of marketers surveyed are using social media to market their businesses, BUT 72% have only been doing so for a few months or less.
How much time does this take? A significant 64% of marketers are using social media for 5 hours or more each week and 39% for 10 or more hours weekly. What’s most amazing about this statistic is that as people grow more accustomed to utilizing the tools on a day-to-day basis the time spent goes WAY up.
The top benefit of social media marketing: The number-one advantage is generating exposure for the business, indicated 81% of all marketers, followed by increasing traffic and building new business partnerships
Thursday, March 19, 2009
Wednesday, March 18, 2009
Monday, March 16, 2009
This paper is worth checking out when you have a free moment. Don Wright from Boston U. and Michelle Hinson from the University of Florida, building off of previous research done by them and the Institute of PR, examine the role social media is playing on the practice of public relations. Some of the more noteworthy findings include:
Findings show that traditional news media receive higher scores than blogs and social media in terms of accuracy, credibility, telling the truth and being ethical.
93%of this year's respondents spent part of their average workdays with some aspects of social media.
85% believe social media complement traditional news media
92% think blogs and social media influence coverage in traditional news media.
88% believe blogs and social media have made communications more instantaneous
Friday, March 13, 2009
Thursday, March 12, 2009
Wednesday, March 11, 2009
Friday, March 6, 2009
What I particularly like about this is that we aren't talking about a mega-cap name. Microvision is relatively small, in comparison to some of the other IR case studies we have so far (FedEx, GE)