Friday, March 6, 2009

Microvision, IR and Social Media

You don't find many good investor relations/social media case studies, but this is one of the better ones. Microvision launched a blog at the end of 2008 that dealt with IR and marketing topics. Before their most recent earnings call, the company opened up the blog to investors. If you read Dominic's blog often you'll know that he has been calling for more companies to do this...

What I particularly like about this is that we aren't talking about a mega-cap name. Microvision is relatively small, in comparison to some of the other IR case studies we have so far (FedEx, GE)

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