Jack in the Box

I think this is another great case study about what social media can bring to a company. What I like about this story is that Jack in the Box joined the social media world willing to be authentic and transparent. They almost had to be as consumers were coming to their Web site and posting comments -- some negative and some positive. Despite the smarmy tone this reporter takes toward their program, it's definitely commendable and one worth keeping in mind as you talk to clients about social media.