Monday, March 2, 2009
Ghostwriting and Bill Sledzik
The drama around ghostwriting blogs continues with this post from Bill Sledzik. I definitely don't feel as the purists do--ghostwriting is 100% wrong. I do feel, however, that putting out overly refined messaging via social media is dangerous, and probably not effective. The best brands let the conversations flow, they don't try and force the conversations on their communities. Anyway, what do you think?