Tuesday, June 9, 2009

How Companies Respond to Social Media

A really on point post from Dave Fleet. These are the five ways in which companies typically respond to social media.


Wednesday, June 3, 2009

B2B Marketing

Forrester and MarketingProfs conducted a survey of B2B marketers to see what’s working and where they were spending money during the economic downturn. The report itself costs $279, but they disclosed some of the findings in this press release.

Key findings in the report include:
• 47% of B2B marketers plan to increase spending on company websites and search marketing this year.
• 42% plan on increasing expenditures on podcasting or online video.
• 36% will increase their budgets for discussion forums, social networks and communities.
• 31% say they will actually decrease their budget for online display ads.

Tuesday, June 2, 2009

Twitter Research

Some really great data in here from Harvard about behavior patterns and Twitter.


Campbell's and Hunger

This is a really good case study about how to incorporate social networking into a philanthropic effort. Campbell's has launched the Help Hunger Disappear campaign in Canada and associated with that campaign is a Web site that incorporates social networking technologies.