Geoff Livingston (The Buzz Bin guy) has a great post today arguing there is no such thing as a social media department. His feeling (one that I agree with actually) is that every "department" has the capability to do social media. Granted, there will be people who become good at it, but that doesn't mean other departments cannot adopt it too.
By the way, it will be interesting to see how this blog changes (if at all). Geoff's firm was bought by CRT/tanaka.
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Totes! Social media should reside within all of our practices, within each of our client teams, etc. If we look at it as being "owned" by a couple of people, we'll never be successful.
ReplyDeleteDo you think we're on that path? (I sure hope so!)