It's getting increasingly more difficult for B2B brands to say they aren't interested in social media because their stakeholders don't read blogs, or use Twitter, or don't have Facebook accounts. Forrester released some great data on how buyers in the B2B space are using social technologies. This one is particularly noteworthy:
91% of these technology decision-makers were Spectators. This means you can count on the fact that your buyers are reading blogs, watching user generated video, and participating in other social media. Note that 69% of them said they were using this technology for business purposes.
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