Thursday, February 12, 2009
SM and B2B
My never ending quest for posts related to social media and B2B continues. This from Todd Defren at SHIFT Communications. Saying you know your customers well enough, or you have a very specialized product aren't the right questions/statements to make. The REAL question is are your clients/customers online. The answer is yes in almost every instance. If so, then social media should be a consideration.