Thursday, February 19, 2009

Agencies need to walk the walk

This is a great post from Jeremiah Owyang at Forrester. If agencies are going to be pitching social media/Web 2.0 to clients they better have experience using it themselves. I love this part of the post in particular:

"I asked the VP of Marketing, Paula Drum (a social media buyer and decision maker) of HR Block if she would hire an agency that wasn’t using the tools, and she said “no."

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