Friday, January 9, 2009

Social Media Gut Check

This is a great list of questions that we (our clients) need to be asking before suggesting to clients that they dive into the social media pool

Why is social media of interest to us?
What obstacles do we see in front of us related to social media?
Do we communicate well internally?
Who is leading the charge?
What are our expectations as the social media advocates? Are those expectations the same with our peers, colleagues, and mangement?
Are we willing to spend money on this?
What happens if we stumble?
What happens if we succeed?
What will we do with what we learn?

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