Monday, January 12, 2009

communicating during difficult economic times

This is a popular story line these days as the economy has continued to struggle, but I thought this was a pretty telling/interesting post by Barry Judge. As you probably know, Barry Judge is the Chief Marketing Officer of Best Buy. He wrote a post today about BBY's voluntary seperation package and his thoughts therein. I think it's pretty heartfelt, an interesting use of social media and a way to demonstrate that senior leadership is indeed human.

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