Tuesday, January 20, 2009

An all-or-nothing proposition

I think I've mentioned how much I like this blog -- Altitude Branding -- written by Amber Naslund. Today's post is no exception. Check it out. I think, quite accurately, notes that just because you start down the social media path doesnt mean you are stuck with it forever. You can bow out of the process gracefully, particularly if it isnt working as you had hoped.


  1. Hi Chuck,

    Thanks for the mention! Social media doesn't have to be an end-all-be-all solution, and for heaven's sake, we need to be able to stop and back up if something isn't working. The "social media or bust" approach is what's scaring some businesses off giving it a try in the first place, and I wanted to point to a real example of someone who took another look at what they were doing and why.

    Thanks again for passing the post along.

  2. Amber - thanks for the comment! I totally agree with you. I've started to think about social media in three steps:

    1. Knowing the landscape
    2. Testing the tools
    3. Engaging in the conversation

    Obviously somewhat oversimplified, but it's easy to get companies to think in three steps.