Tuesday, January 13, 2009

Social Media "Expert"

Saw this on MarketingProfs today and it is definitely worth sharing. Amber Naslund is a social media and marketing professional, and the Director of Community for Radian6, where she’s responsible for client engagement, community building, and helping companies tap the potential of online reputation management and social media monitoring. She’s spent the last decade or so raising funds, building brands for companies of all sizes, and messing with all things online.

Based on that I'd consider her a social media expert. Her take is interesting on the role of the consultant in social media. She feels that the consultants role is largely short-term as if the social media effort is going to be successful the company needs to immerse itself in the process.


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