Wednesday, January 7, 2009

Return on Ignoring

This isn't the sort of "ROI" I am used to reading about, but this story by David Alston for MarketingProfs is definitely worth checking out. With the help of some marketing executives embedded links to YouTube videos in the story) he gives a pretty compelling case for why companies CANNOT ignore social media. Or better yet, if they do they'll see a return but not the sort of return they were hoping for.

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