Consumers Want to Socialize With Companies

Came across this October PR News article while doing some other research and some of the findings were astounding. Because you are required to enter a subscription to view the actual article here is the source of the research -- Cone Inc. Just one of the more interesting findings was:

According to the survey, 93 percent of social media users believe a company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present but also interact with its consumers via social media. In fact, 56 percent of users feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.