Social Media Metrics

One of the reasons you hear often by companies who do not want to adopt social media is that you cannot measure your results. Phooey. As many of you know, Katie Paine has her own measurement and evaluation firm and really is the "queen" of social media measurement. She puts out a newsletter to clients called The Measurement Standard that encompasses all things measurement. The most recent issue has a great article by Jim McNamara, who I've seen speak a few times, and who really is a measurement guru in his own right. The article gives some very easy, and I think approachable metrics for trying to measure social media performance.