EXCELLENT post and accompanying presentation by Jason Falls, the director of social media for Doe-Anderson, a brand-building agency in Louisville, Ky on how to identify the appropriate blogs for your public relations outreach. As he notes, identifying those blogs isn't easy.
http://www.socialmediaexplorer.com/2009/01/09/how-to-pick-the-right-blogs-for-pr-outreach/
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