Will we ever reach a point where companies discontinue using the traditional wire services and instead post corporate news ONLY on their Web site? Who knows. My sense is that we are moving (albeit slowly) in that direction.
Federal Express seems to be one of the early adopters of that philosophy. FedEx announced through their Web site that they were not participating in Super Bowl advertising in 2009. While the news isn't material, and probably didn't require a news release, it is pretty major news when one of the traditionally major advertisers pulls out.
Check out the comments below. The company was actually applauded by a few folks for being responsible corporate citizens in this difficult economic environment.
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