If you aren't following @MackCollier on Twitter you should be. ALWAYS has great stuff, and it always is on a different aspect of social media. Today's post on using sm in a crisis is particularly great. As he notes, sm is often viewed as a medium applicable only to marketing and media. Crisis comms professionals can use the same technology to their advantage.
http://www.mpdailyfix.com/2009/01/want_to_learn_how_to_use_socia_1.html
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