We are often asked by clients what are the advantages/risks to starting a corporate blog. To that end, this is a draft of a guide paper from the IIA's Social Media Working Group outlining the benefits and potential risks to starting a corporate blog. While the post says it is intended for Irish businesses the reality is that the ideas are applicable anywhere
Just as a side note, it probably isn't worth reading section 1 of this paper. It's some basic information about what a blog is...
http://www.socialtext.net/iia-smwg/index.cgi?business_blogging
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