communicating during difficult economic times

This is a popular story line these days as the economy has continued to struggle, but I thought this was a pretty telling/interesting post by Barry Judge. As you probably know, Barry Judge is the Chief Marketing Officer of Best Buy. He wrote a post today about BBY's voluntary seperation package and his thoughts therein. I think it's pretty heartfelt, an interesting use of social media and a way to demonstrate that senior leadership is indeed human.

http://barryjudge.com/my-thoughts-on-best-buys-voluntary-separation-package