Corporate Blogs Aren't Trusted

Or so says Jeremiah Owyang, a senior analyst at Forrester Research. I came across his blog and thought this particular post was worth sharing especially because of the ongoing conversations we are having around corporate blogs. He gives a great “scorecard” on how to determine if your corporate blog is “trusted.”

http://www.web-strategist.com/blog/2008/12/10/health-check-how-trusted-is-your-corporate-blog/