Wednesday, January 7, 2009

Measuring Engagement on Twitter

How do we monitor Twitter? Better yet, how do we know if our client saw any value from a campaign that utilized Twitter? Check out this blog post from Kari Rippetoe on a quick, and seemingly effective way to do both.

http://thecaffeinatedblog.typepad.com/the_caffeinated_blog/2008/12/how-to-measure-engagement-on-twitter.html

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