C-Suite Blogging

This is a somewhat self-explanatory, yet I think a very good list of ways you can draw attention to a C-Suite blog. Of course, "selling" them on the value of doing a blog is the first place to start. After you've done that, come back to these ideas.

http://www.yourprguy.com/2009/01/corporate-blog-strategy-how-to-position-csuite-blogs-for-media-consumption.html