Blogger Outreach

This is an important article to read as blogger outreach has become another weapon in the D&E arsenal of late.

http://www.conversationagent.com/2009/05/blogger-outreach-its-not-your-program-its-their-content.html

The Art of Retweets

I thought this was another cool post from Dave Fleet, countering another blogger's (Mitch Joel) assertion that "tweeting" somebody's blog content is the ultimate blow off. Essentially, Mitch's argument is that the social media elite should be blogging about your content and not using Twitter to push it out. If they really cared about your content they wouldn't be trying to sum it up in 140 characters. Dave's post does a good job of countering those arguments.

Having trouble coming up with new blog content?

if you contribute to a blog, there always comes a time when you are stuck for content. Check out these 20 blog topic tips from Chris Brogan if you are in that position.

It just won't die

This topic, paid blog posts/ghostwriting, is being killed just for the sake of watching it die. This time Groundswell has a post (a good one by the way) about why sponsored conversations can make sense.

C-Suite Blogging

This is a somewhat self-explanatory, yet I think a very good list of ways you can draw attention to a C-Suite blog. Of course, "selling" them on the value of doing a blog is the first place to start. After you've done that, come back to these ideas.

http://www.yourprguy.com/2009/01/corporate-blog-strategy-how-to-position-csuite-blogs-for-media-consumption.html

How To Pick The Right Blogs

EXCELLENT post and accompanying presentation by Jason Falls, the director of social media for Doe-Anderson, a brand-building agency in Louisville, Ky on how to identify the appropriate blogs for your public relations outreach. As he notes, identifying those blogs isn't easy.

http://www.socialmediaexplorer.com/2009/01/09/how-to-pick-the-right-blogs-for-pr-outreach/