Guy Kawasaki Uses Ghost Writers

One of the social media legends, Guy Kawasaki, uses ghostwriters for his Twitter account. There were several posts (click on the ghostwriting tag) recently about whether or not ghostwriting in social media made sense. What's most troubling about this, to me anyway, is that Guy never really disclosed that 3-4 people were tweeting from his Twitter account. Then, when Dave Fleet asked him the question about the ethical concerns he just blew it off. Curious...Check it out

It just won't die

This topic, paid blog posts/ghostwriting, is being killed just for the sake of watching it die. This time Groundswell has a post (a good one by the way) about why sponsored conversations can make sense.

Ghostwriting and Bill Sledzik

The drama around ghostwriting blogs continues with this post from Bill Sledzik. I definitely don't feel as the purists do--ghostwriting is 100% wrong. I do feel, however, that putting out overly refined messaging via social media is dangerous, and probably not effective. The best brands let the conversations flow, they don't try and force the conversations on their communities. Anyway, what do you think?

Ghostwriting

there was a spirited debate on Twitter yesterday about whether or not blogs, or for that matter, other social media technologies should be ghostwritten. the cases on both sides are pretty strong, though put me in the camp that says ghostwriting is bad news.

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