How Companies Respond to Social Media

A really on point post from Dave Fleet. These are the five ways in which companies typically respond to social media.

http://davefleet.com/2009/06/five-levels-social-media-responses/

Guy Kawasaki Uses Ghost Writers

One of the social media legends, Guy Kawasaki, uses ghostwriters for his Twitter account. There were several posts (click on the ghostwriting tag) recently about whether or not ghostwriting in social media made sense. What's most troubling about this, to me anyway, is that Guy never really disclosed that 3-4 people were tweeting from his Twitter account. Then, when Dave Fleet asked him the question about the ethical concerns he just blew it off. Curious...Check it out

The Art of Retweets

I thought this was another cool post from Dave Fleet, countering another blogger's (Mitch Joel) assertion that "tweeting" somebody's blog content is the ultimate blow off. Essentially, Mitch's argument is that the social media elite should be blogging about your content and not using Twitter to push it out. If they really cared about your content they wouldn't be trying to sum it up in 140 characters. Dave's post does a good job of countering those arguments.

Auto-Following on Twitter

An interesting debate on whether you should always follow someone back on Twitter from Dave Fleet.