Blogger Outreach

This is an important article to read as blogger outreach has become another weapon in the D&E arsenal of late.

http://www.conversationagent.com/2009/05/blogger-outreach-its-not-your-program-its-their-content.html

Social media driving coverage?

Here are some great tips on how you can use existing social media conversations to drive media coverage. I don't think I've ever seen this approach before, but I like it.

Leveraging your Newsroom

These are some great thoughts on how companies can leverage their newsroom using social media tools.