social media metrics

another in the long line of solid posts from Amber Naslund over at Altitude Branding. Great discussion here about social media metrics that companies should consider using to evaluate their social media campaigns.

Social Media Metrics

One of the reasons you hear often by companies who do not want to adopt social media is that you cannot measure your results. Phooey. As many of you know, Katie Paine has her own measurement and evaluation firm and really is the "queen" of social media measurement. She puts out a newsletter to clients called The Measurement Standard that encompasses all things measurement. The most recent issue has a great article by Jim McNamara, who I've seen speak a few times, and who really is a measurement guru in his own right. The article gives some very easy, and I think approachable metrics for trying to measure social media performance.

Measuring MySpace and Facebook

Great outline of how to measure the success of your Facebook and MySpace campaign from KDPaine & Partners (measurement firm based in New Hampshire).

http://www.themeasurementstandard.com/issues/12-1-08/measuringfacebook12-1-08.asp

Social Media Measurement is Like Gourmet Cooking

What an awesome title and blog post by Marcel LeBrun, CEO of Radian6. I actually blogged about this myself on the D&E site. Worth a read, even for the measurement averse.

http://www.mediaphilosopher.com/