social media metrics

another in the long line of solid posts from Amber Naslund over at Altitude Branding. Great discussion here about social media metrics that companies should consider using to evaluate their social media campaigns.

The Fine Line Between Analysis and Excuses

If you only read one of the posts in this week's rundown, I'd highly suggest this one. I think Amber does a great job of debunking some excuses we often hear for not engaging in social media. PLEASE PLEASE PLEASE CHECK IT OUT!

Questions to ask our clients about social media

I suppose this is in the spirit of the trusted advisor conversations we've been having...Scott Hepburn, who works for the PR Store contributed this post on Amber Naslund's blog about how to turn the tables on your clients that are asking about social media. Some good questions here that we can probably use.

Is social media changing communications or not?

A fascinating debate is developing in social media: Social media is changing the foundations of public relations versus social media is just another vehicle to deliver a message (the fundamentals are still the same. You get two posts for the price of one today. The first is from Bill Sledzik from Kent who argues that much of what we see in social media is PR 101. The second is from Amber Naslund who argues that social media is indeed changing how PR is practiced. Where do you fall?

An all-or-nothing proposition

I think I've mentioned how much I like this blog -- Altitude Branding -- written by Amber Naslund. Today's post is no exception. Check it out. I think, quite accurately, notes that just because you start down the social media path doesnt mean you are stuck with it forever. You can bow out of the process gracefully, particularly if it isnt working as you had hoped.

Social Media and the Opera?

Who knew anybody could make a connection between social media and classical music, but somebody has. Yesterday's post on the blog Altitude Branding did just that. She ties some lessons she learned in music school to social media. Worth checking out.