Communications Toolbox

Here are some great tips for companies when/if they are trying to create a social media communications guidelines. She also gives some best practices within this post as well.

Pogue's Post

No, not the Dick Pogue you are thinking about. David Pogue, the tech writer for the New York Times. He recalls a presentation he just gave where he demonstrated the power of Twitter. If you're an active user of Twitter you've probably seen something like this several times a day. Still, it is interesting to see it in action.

B2B and Social Media

Since the majority of our client base is B2B, I'm always on the lookout for new and interesting ideas to take advantage of social media for clients. Check out this blog post from Paul Gillin for an example of a couple of SM tactics that could work well for our clients. Also worth noting are the B2B brands that he considers are engaging social media in an effective way.

Fortune 1000 Adopting Social Media

An interesting, and sort of troubling report for us as we try and get prospects/clients more interested in social media. Research firm Gartner has a new report out indicating that a majority of the Fortune 1,000 will try social media and more than 1/2 of those trying will fail.

Social Media Metrics

One of the reasons you hear often by companies who do not want to adopt social media is that you cannot measure your results. Phooey. As many of you know, Katie Paine has her own measurement and evaluation firm and really is the "queen" of social media measurement. She puts out a newsletter to clients called The Measurement Standard that encompasses all things measurement. The most recent issue has a great article by Jim McNamara, who I've seen speak a few times, and who really is a measurement guru in his own right. The article gives some very easy, and I think approachable metrics for trying to measure social media performance.

Why do companies trust their employees to answer a phone, but not to blog or get on Twitter?

I watched the debate via Twitter that this blog post references and remember thinking that these are the same things we often here from clients.

SM Case Studies

We are always looking for these -

These are some great examples of how to use social media to build/boost customer loyalty.

http://www.dmnews.com/Social-media-can-boost-customer-loyalty/article/126250/