Forrester and MarketingProfs conducted a survey of B2B marketers to see what’s working and where they were spending money during the economic downturn. The report itself costs $279, but they disclosed some of the findings in this press release.
Key findings in the report include:
• 47% of B2B marketers plan to increase spending on company websites and search marketing this year.
• 42% plan on increasing expenditures on podcasting or online video.
• 36% will increase their budgets for discussion forums, social networks and communities.
• 31% say they will actually decrease their budget for online display ads.
Showing posts with label social media statistics. Show all posts
Showing posts with label social media statistics. Show all posts
Wednesday, June 3, 2009
Tuesday, June 2, 2009
Twitter Research
Some really great data in here from Harvard about behavior patterns and Twitter.
http://blogs.harvardbusiness.org/cs/2009/06/new_twitter_research_men_follo.html
http://blogs.harvardbusiness.org/cs/2009/06/new_twitter_research_men_follo.html
Wednesday, April 1, 2009
Who Makes up the Facebook Community
These are just some interesting stats on the makeup of Facebook users worldwide from Matt Dickman. Check them out when you have a chance.
Tuesday, February 24, 2009
Social Media and B2B - GREAT STATS
It's getting increasingly more difficult for B2B brands to say they aren't interested in social media because their stakeholders don't read blogs, or use Twitter, or don't have Facebook accounts. Forrester released some great data on how buyers in the B2B space are using social technologies. This one is particularly noteworthy:
91% of these technology decision-makers were Spectators. This means you can count on the fact that your buyers are reading blogs, watching user generated video, and participating in other social media. Note that 69% of them said they were using this technology for business purposes.
91% of these technology decision-makers were Spectators. This means you can count on the fact that your buyers are reading blogs, watching user generated video, and participating in other social media. Note that 69% of them said they were using this technology for business purposes.
Tuesday, January 27, 2009
Fortune 1000 Adopting Social Media
An interesting, and sort of troubling report for us as we try and get prospects/clients more interested in social media. Research firm Gartner has a new report out indicating that a majority of the Fortune 1,000 will try social media and more than 1/2 of those trying will fail.
Tuesday, January 20, 2009
Consumers Want to Socialize With Companies
Came across this October PR News article while doing some other research and some of the findings were astounding. Because you are required to enter a subscription to view the actual article here is the source of the research -- Cone Inc. Just one of the more interesting findings was:
According to the survey, 93 percent of social media users believe a company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present but also interact with its consumers via social media. In fact, 56 percent of users feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.
According to the survey, 93 percent of social media users believe a company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present but also interact with its consumers via social media. In fact, 56 percent of users feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.
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