B2B Marketing

Forrester and MarketingProfs conducted a survey of B2B marketers to see what’s working and where they were spending money during the economic downturn. The report itself costs $279, but they disclosed some of the findings in this press release.

Key findings in the report include:
• 47% of B2B marketers plan to increase spending on company websites and search marketing this year.
• 42% plan on increasing expenditures on podcasting or online video.
• 36% will increase their budgets for discussion forums, social networks and communities.
• 31% say they will actually decrease their budget for online display ads.

Want to take a few minutes and learn a ton about social media?

if the answer the question is yes, then I would highly recommend checking out these "video shorts" from Radian6. They launched a series of video interviews on YouTube with social media experts like Jay Baer, Ann Handley (MarketingProfs), Sean McDonald from Dell, Scott Monty from Ford among others. Great pieces on everything from the value of social media as a brand reputation management tool to the importance of having a strong customer service foundation as you enter social media.