When you make statements like that you sometimes have to duck. There are those who feel that social media is appropriate for everybody. Guess what? It isn't! If your stakeholders are not taking part in online conversations what makes you think joining one of them yourself will bring them there? What this article also says (thanks to Lisa Zone for sharing!) is that the listening phase of social media is critical. Again, I agree 1,000%.
http://adage.com/digital/article?article_id=135605
Showing posts with label listening. Show all posts
Showing posts with label listening. Show all posts
Friday, April 3, 2009
Tuesday, February 17, 2009
Importance of Listening, Part 2
Continuing on the theme of the importance of listening...this time from Matt Dickman. This post outlines how to create and then execute a listening plan. He makes the case, as do many social media "experts," that listening before engaging is one of the most critical steps to success. The graphic associated with this post, while basic, is definitely instructive of how the social media process should evolve.
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