Social Media Isn't for Everybody

When you make statements like that you sometimes have to duck. There are those who feel that social media is appropriate for everybody. Guess what? It isn't! If your stakeholders are not taking part in online conversations what makes you think joining one of them yourself will bring them there? What this article also says (thanks to Lisa Zone for sharing!) is that the listening phase of social media is critical. Again, I agree 1,000%.

http://adage.com/digital/article?article_id=135605