Social Media is NOT for Everyone

Shannon Paul is in charge of new media for the Detroit Red Wings. Check out her blog...it makes a lot of sense. This post is particularly good. The harsh reality is that social media probably isn't for everybody and it definitely is NOT easy. The best brands using social media are those that "cultivate" their audiences. Think Marriot, Whole Foods, H&R Block, Wachovia, Ford, Dell, among many others.

Social Media Guide

I love the title of this..."Just An Online Minute... Your Guide To Not Being An Idiot." Evidently Fleishman held a social media panel yesterday with some interesting commentary.

Tools of the trade

This is sort of basic, but it's helpful to see people's perspectives on the tools of the social media trade. This is just one person's take on the tools necessary to begin engaging in social media. Many of these we already use, but it couldn't hurt to know more about each tool.

How to get started on Twitter

This is an essential read for all of you that are not on Twitter already.

Best Buy

Lots of great social media best practices coming from Best Buy. Here is just another example of that from the blog of Lee Odden

Social Media Guidelines

As I come across this i'll try and share as many as possible. More and more companies are developing social media guidelines, and I think Intel's is particularly good. From the first paragraph:

"These are the official guidelines for social media at Intel. If you're an Intel employee or contractor creating or contributing to blogs, wikis, social networks, virtual worlds, or any other kind of social media both on and off intel.com—these guidelines are for you. We expect all who participate in social media on behalf of Intel to be trained understand and follow these guidelines, failure to do so could put your future participation at risk. These guidelines will continually evolve as new technologies and social networking tools emerge—so check back once in awhile to make sure you're up to date. "

You say Twitter, I say Community

Wow. Ironically enough I came across this post through Twitter written by @thebrandbuilder. It really is one of the best explanations of Twitter and its value that I've ever come across. Check it out when you have a second.