Social Media is NOT for Everyone

Shannon Paul is in charge of new media for the Detroit Red Wings. Check out her blog...it makes a lot of sense. This post is particularly good. The harsh reality is that social media probably isn't for everybody and it definitely is NOT easy. The best brands using social media are those that "cultivate" their audiences. Think Marriot, Whole Foods, H&R Block, Wachovia, Ford, Dell, among many others.