Persistence: The Key to Social Media Strategy

It seems as if there have been a lot of posts on social media strategy lately, and this is no exception. David Finch argues, rightly I think, that building a "community" is not something you can pull off in a day.

The Social Media Process

I liked this post from David Finch (via the blog of Jason Falls) about how companies can embrace the social media process. The process according to David:

1. Monitor conversations
2. Create content that you'll give away
3. Fish where the fish are
4. Engage in the conversation
5. Track and analyze results

5 Essential Social Media Strategies for a Bad Economy

Here are some great strategies for social media in a down economy from the blog of Jason Falls. Nothing here will probably shock you, just good to keep them in mind.