Embracing customers through SM

This post is somewhat self-explanatory, but I like it. Here are some practical tips on how to embrace your customer through social media. After all, that's one of its primary purposes.

Are we expecting too much of people in social media?

The question is an interesting one to ponder, especially as the economy continues to go into the toilet. Should we be expecting people to engage us (our clients) in tasks like creating videos for a contest when they are worried about whether or not they will have a job tomorrow? something to chew on anyway...