Six ways to make Web 2.0 work

An interesting report from McKinsey Quarterly about how companies can make Web 2.0 technologies work for them. Over the course of time they have interviewed about 50 "early adopters" of this technology and have distilled those thoughts into six key criterion for success.

McKinsey Survey

A great article and study from BtoB Magazine and McKinsey about the "divide" developing in social media.

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090119/FREE/301199986/1109/FREE